Posted Wednesday, 01 December 2021

Lagos is abundant with brands that stand out, from fashion and home to beauty and fragrance; brands that are locally grown with international recognition and sought after international brands. Although these brands are flourishing in Lagos, the shopping experience is missing. On December 12th, a new shopping experience launches in Victoria Island. RJ4 introduces a luxury shopping destination, where both local and international brands will be housed in one destination.
The beautifully designed, purpose-built building stands proud on Adeola Odeku, with iridescent tiles that give it a subtle shine, representative of the brand’s unpretentious luxury. RJ4 offers accessible luxury, an upscale experience with notable Nigerian designers and brands, alongside their international counterparts.

The vast open and well-lit entrance immediately gives you that department store feel. Greeted by the enchanting scents of the various home fragrances, from the world famous Italian brand,Teatro Fragranze Uniche and Made By Zen Aroma diffusers and oils, to Nigerian brand Déra, you are put into the right mood. RJ4 shopping assistants are ready to guide you through the two floors of beauty, fashion and home. The ground floor is the beauty hall devoted to make up, skin care, fragrance, home fragrance, treatments and home gifts. 

The Beyond Beauty is dedicated to highlighting different products from time to time. Their treatment room offers special beauty treatments, while their makeup area will feature the award-winning makeup artist, Joyce Jacob Beauty. Their home gifts include a selection of beautifully curated products that are perfect for gifting or adding that special touch to your home.

The grand staircase takes you to the second floor, a space dedicated to fashion, niche fragrances and accessories. The striking, sophisticated space is open, giving it a truly magnificent feel, where you can appreciate each brand on its own. Both the male and female fashion brands and complementary accessories will include notable international and local designers. The fashion department will highlight and celebrate acclaimed Nigerian brands, curated especially to promote the best in Nigeria fashion.

While RJ4 carries a selection of local and international brands, they have created a dedicated space to cater for brands looking to enter the market through product launches or trunk shows and pop-ups. The stylish space is the perfect launchpad for events catering to the fashion and beauty industry. RJ4 will very quickly be at the forefront of luxury fashion and beauty retailing in Nigeria, giving you an experience you will not soon forget.

64 Adeola Odeku, Victoria Island

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